Direction of all branding and marketing efforts for new development condominium properties, from project conception to sales and marketing execution; representing more than $10 billion in total, including properties such as 108 Leonard, 111 Murray Street, 53 West 53, 565 Broome SoHo, The Belnord, The Brooklyn Tower, Madison House, and Quay Tower

Principal of full-service marketing consultancy specializing in the real estate and design industries, providing high-level strategy and in-depth brand management for corporations, agencies, broker teams and individuals; ideation, content, on-camera hosting and production of The Mark-Up, an IGTV series geared toward educating and inspiring marketing professionals; projects included a complete rebrand of Elegran, a boutique real estate brokerage

Marketing of Related’s condominiums, including for-sale portfolio and overarching brand oversight as well as individual property creation, strategy and management; relaunched One Madison including penthouse initiative resulting in $57M residential sale

Management of signature programs including the AD Greenrooms at the Oscars and Emmys as well as oversight of integrated marketing for key luxury sectors with clients such as Land Rover and Lancôme, Patek Phillipe and Van Cleef & Arpels; AD Marketer of the Year, 2009

Management of fundraising programs, including the celebrated Kips Bay Decorator Show House, collaborating with dozens of notable interior designers for a month-long event attended by 20,000+ ticket holders